Importance of Design Thinking in the Industry
What is design thinking?
Design is thought-driven by creativity. It upgrades one’s mindset and approaches towards things. If a person wants to improve the future and seeks to build up ideas design thinking acts as a catalyst during this process. It creates varied replications of solutions to explore possibilities in sectors like education and industry.
It mainly focuses on new strategies through deeper introspection. Focusing provides a core opportunity to imbibe a collaborative and co-creative approach.
It evolves with age and expands creative quotient.
I strongly feel “KAIZEN” blends well with the concept of Design thinking.
Why design thinking?
Design thinking is gaining traction in various aspects of the industry. It aims at flourishing innovative and inventive solutions for complex issues. Equivalently, it creates touchpoints that encourage usability. It is exciting because it puts toolset in hands who wish to explore mind in creativity.
“Innovation takes birth therein very moment it strikes in your mind.”
Design thinking within Industry
The functionality of design thinking is that it draws on logic, imagination, and systematic reasoning imprinting to create desired outcomes that benefit the end-users.
Companies use both qualitative and quantitative research during the early phases comprising of 5 phases in all. Empathize, Define, Ideate, Prototype, and Test.
Phase 1: Empathies- the critical place to begin Design Thinking.
Phase 2: Define — devoted to defining the matter.
Phase 3: Ideate- innovating the look.
Phase 4: Prototype- it is the stage after user testing.
Phase 5: Test- rarely it can be referred to as the tip of the planning.
It results in bringing together in-depth analysis to clearly understand customer needs.
LEARN.CREATE. EVOLVE.
Design thinking approach
The process does not stop even after the deliverable is complete it expands your knowledge.
The inclusion of profound principles proves to be helpful for a novice designer who aims to be an expert designer.
The principles of Design Thinking are:
The human rule- all design activity is social in nature.
The ambiguity rule- Ambiguity is inevitable
The redesign rule — All design is redesign.
The tangibility rule- Making ideas tangible within styles of prototypes enables designers to deliver them more effectively.
CASE STUDY
Business Case Study: How Design Thinking helped financial service provider MLP regain consumer trust
After the financial crisis hit, financial service provider MLP found that consumer trust was at rock bottom. They needed to re-engage with their target users and are available with new ways of building trust. In search of innovation, they decided to check out a Design Thinking approach and it proved successful.
